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Research papers

The impact of the new electronic media

This paper will trace the development of cable television in the U.S. from its early development for better TV reception in rural or remote areas, to the use of communication satellites to deliver programming across the entire country. We wiI I...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Barry M. Kaplan
Company: Bates CHI & Partners
June 15, 1986
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Citation

Kaplan, B. M. (1986a, June 15). The impact of the new electronic media. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-impact-of-the-new-electronic-media